The ways in which ERP and CRM systems help businesses
What is an ERP?
ERP stands for Enterprise Resource Planning. This is a software that provides all business units the arsenal for surviving, competing and growing healthy in the multiple aspects of the business. The development of this software has provided the business units a helpful tool that has unlimited possibilities along with a user-friendly interface. The software provides plenty of opportunities to serve the most critical component of any business, the customers. This software has helped to organize the prime functions of the business to develop and assist the business in growing and understand their customers and help fulfill the needs and requirements by producing the right product.
The Cloud Footnote of ERP Systems, the integrated network
ERP is available in both on premise and cloud based, and the various business units are choosing the type as per their choice and needs. The on premise, ERP is a software that is installed locally on the LAN Servers or the locally available computers provided by the company, in simple terms the company owned servers. The cloud based ERP, on the other hand, has no need of any of the local servers or the company owned servers as the whole of the network is available to it or positioned on the vendor’s servers which are made available for use through a browser.
ERP Billing Structure
On-Premise ERP software is made mostly provided to the companies on a one time purchase basis; however, the Cloud ERP is being positioned for purchase as an installment basis mainly offering the advantage of the changing ERP. Recently, however, the CLOUD based ERP has gained more popularity because of the lower initial investment and no additional hardware installments. Among all the arguments that are taking place for the ERP and the services that it offers to the development and easy functioning of the business, the one service that the business will always look for in all scrutiny is the security that an ERP software has to offer.
ERP or CRM – what’s the difference? How does it affect a customer
ERP software is very much similar to the CRM which is known as Customer Relationship Management, and it is a software that is used by a company to maintain the needs of their customer by being in constant touch with them. The most important part of any business is to try and retain your existing customers and then approach for the new customers. This software provides great help in the management of the relations with the customer by addressing marketing needs. CRM keeps on growing, including areas that provide excellent customer service, keeping the customer satisfied which in turn is directing the customer to become loyal to that business and hence adding to the value of the business.
CRM for customer satisfaction
The requirement of today’s business is to ensure that the flexibility is available while being stable, a rare combination but the necessary one. A facility’s ability to twist and turn while being able to stay rock solid when needed, this is kind of flexibility that’s everyone is looking for at present. The ERP and CRM software is providing the businesses with some simple yet extraordinary facilities while also ensuring that the satisfaction level at the customer end is maintained.
Social Media integration for better visibility
It is interesting to note that CRM is also divided further into CRM and CRM with Market Automation. And both these have pretty much different roles although they are part of the same CRM group. The CRM mainly ensures customer satisfaction as discussed, and the CRM with Market Automation has to offer the services to understand the market and work accordingly. The CRM system is very flexible, hence when integrated with other systems, it provides a wide range of opportunities and services that are advanced in nature and helps in engaging the customers with the company. Social media is a great tool and its integration with the business in the present day is certain to give one benefits.
Security and encryption capabilities of a CRM system
It is important to understand and absolve the fact that integration of social media will give the company a unique perspective as for how it is viewed in the eyes of a customer. Although CRM offers to understand and work for customer satisfaction, its flexibility provides integration with other mediums for generating publicity and reach for the company. However the security of the data is something everyone is worried about, CRM software offers excellent encryptions and End User Protections among many other data protection services. This not only contributes to lesser worry but also helps build confidence towards the security of the data at an age where the threat of hacking is pondering. Just like everything has a dark side that needs to be overcome, this software also presents a challenge. A challenge in the form of alignment of goals with one’s own and the training necessary for the usage of the software, if the goals of the software are not in alignment with the goals of the business, then the benefit expected to generate out of it will be limited or inadequate.